Journal #1

Help Animals, the Hungry, the Planet, and Yourself by Taking the New Year's Pledge to Be Veg! http://getactive.peta.org/campaign/30_day_pledge_to_veg_jan_09

• What claim is being made?

PETA is advocating a New Year's Pledge to be Vegetarian for one month.

• What type of claim is this?

This is a claim of policy.

• What types of appeals or evidence are used to support the claim?

"Every year, more than 15 billion animals are slaughtered for food in the U.S. alone. Each of those billions of individual animals is denied everything that is natural and important to them: the space to take a few steps, love, safety from fear and pain, companionship, the joy of being able to nuzzle their young, and often even protection from the cold."

This is an appeal to pathos, as it induces feelings of sympathy for food animals.

"For every person who signs the Pledge to Be Veg for 30 Days through the end of January 2009, PETA will make a donation to a program to plant fruit trees in an impoverished village where people go hungry every day. These people would benefit from the vitamin C and other natural goodness of the fresh fruit that you would be helping to provide."

This is yet another appeal to pathos, as it induces feelings of goodwill for the less fortunate.